Search Engine Marketing

Search Engine Marketing

Search engine marketing has become a must-do channel for every business planning to grow online. With increasing number of users searching online, businesses must ensure their online presence on top 3 search engines – Google, Bing and Yahoo – for their targeted keywords.

Targeted keywords bring high quality traffic which converts to leads or sales faster. Companies who took advantage of search marketing are seeing increasing growth in their revenues.

iZEN specialized search marketing training offers knowledge about basic and advanced techniques to grow traffic with better ranking for targeted keywords; and then converting that traffic to leads or sales.

More than 8 out of 10 Internet users look on search engines to find information and the products or services they want to buy.
(eMarketer)

What’s covered in the Search Marketing?
– Keyword Research
– Finding the best niche for your business
– Selecting the right keywords
– Rank tracking for target keywords
– On-page and off-page optimization
– Advanced link optimization techniques
– Conversion optimization
– Pay per click ads – search and content networks
– Work faster with right tools

Search engine, though top for conversion, is just one channel to help your business grow online faster! iZen offers an integrated program covering social media, mobile and email marketing to grow conversions on your business website.

Learn more about iZen Online Business Accelerator Program